BRAND IDENTITY | MUG•SHOT CAFé
Brief: To design a logo and brand identity roll out for Mug*Shot Café in Kilkenny serving barista style coffees along side healthy menus using fresh ingredients from local award-winning suppliers.
Answer: Talking to the client it became apparent that coffee shop market in Kilkenny is very competitive and that the logo would need to have personality and distinction. After toying with a variety of names and styles, one stood out; Mug•Shot Café. As the client had the idea of a feature wall containing old family photographs I decided to try pairing retro style imagery with a contemporary looking font. After messing around with text layout and colour palettes, we finally settled on a logo. This is an update of the original logo I designed in 2007. Apart from the new cooler aqua colour palette the logo remains the same. The original palette was chocolate and orange.