Irish distillers ltd | 'My Dashboard'
IRISH DISTILLERS LTD | 'MY DASHBOARD' LOGO & Video Storyboard
Brief: To create a new brand icon and logo for a new internal live intranet system for all managers and employees within IDL encouraging staff to log on, communicate, share or simply access and keep track of information relating to HR; annual leave, payslips, workloads etc.
Answer: The resulting ‘My Dashboard’ logo icon is a combination of three elements; an information mark which represents an employee sitting in front of a computer screen and the familiar circular pattern from the original Irish Distillers Limited logo brand guidelines. I have paired the icon with the ‘My Dashboard' text using the font Ubuntu (with some tweaks!) which has a contemporary style that conveys a precise, reliable and free attitude. Also (for all you fellow nerds out there) Ubuntu is a Debian-based Linux operating system / an open source software platform that runs everywhere from IoT devices, the smartphone, the tablet and the PC to the server and the cloud. Thirdly, Ubuntu (/ʊˈbuːntʊ/ uu-boon-tuu; is a Nguni Bantu term meaning "humanity". It is often also translated as "humanity towards others", but is often used in a more philosophical sense to mean "the belief in a universal bond of sharing that connects all humanity”. Ok I will stop now.
The My Dashboard Video storyboard showcases the new internal live intranet system - The client wanted it to be more of an introduction to the system rather than an in depth educational piece. I have included an image below featuring the storyboard frames and also a link below to the video produced from the storyboard.
Jameson Vintage Ledger | Photoshop Compositioning
I love working with Photoshop for projects like this. An old ledger belonging to Jameson was discovered in recent times and we were asked to create a key visual to represent a key moment in the history of the whiskey brand; The discovery of the head brewers personal record book was a fascinating find. Page 67 of this record log contains the first entry of the addition of rye to the brewing process at Jameson which turned out to be a recipe for great success. Below is the key visual I created.
