Brand Identity | Client: The Key Collection
Brief: To create a vibrant new logo for an online hotel, guesthouse and apartment rental property group The client liked the idea of using a check mark and I used this shape as the foundation. After several drafts we had a winner with the rationale above which utilises  a colourful pattern of keyholes to make up the desired shape. The use of a contemporary slab serif font compliments the mark well. Part two of the project included a set of logo guidelines, logo print applications and designing a website.

Above: The Key Collection website screen grab
Above: The Key Collection letterhead
Above and below: The Key Collection signage and van livery application
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